About Ross

Ross Gordon

Founder and law firm growth coach. I grew our own firm from $3M to $30M in four years — now I teach other founding partners exactly how we did it.

About Ross

Ross Gordon

Founder · Law Firm Growth Coach

Ross Gordon

Ross Gordon

Founder · Law Firm Growth Coach

Before coaching law firms, I was building one. As the marketing leader at our boutique practice, I took us from $3M to $30M in four years — not by accident, but by building the systems most firms never get around to.

The CMO Seat exists because I kept getting the same call: "What did you do? How did you grow so fast?" The answer is a repeatable playbook. I've packaged it. Now I teach it.


Cost Per Case: A Playbook for Marketing Leaders in Personal Injury Law by Ross Gordon Buy on Amazon

By Ross Gordon

Cost Per Case

A Playbook for Marketing Leaders in Personal Injury Law

Before I started coaching law firms, I built one — growing our boutique personal injury practice from $3M to $30M in four years. Cost Per Case is the complete playbook behind that growth: the exact systems, metrics, and marketing frameworks we used, written for the partners who are tired of guessing and ready to build something real.

  • How to calculate, track, and reduce your true cost per case
  • The referral network and intake systems that actually convert
  • Brand positioning and differentiation in a crowded legal market
  • The KPIs Ross Gordon tracked every week to sustain 10x growth
  • How to build an internal marketing team from scratch — without wasting years
Get the Book on Amazon

Available on Kindle & Paperback